Our History
From Modern Trainers to the Evolution of the Fitness World
SLYBEEN was founded by Ethan Collins, a visionary passionate about revolutionizing the fitness universe. His experience as a trainer and constant pursuit of practical and effective solutions led him to create a brand that merges innovation with simplicity.
Developed and Created in the USA
Focused on transforming how people connect with their workouts, SLYBEEN represents the perfect blend of modern technology and functional design. Our commitment is to offer products that not only optimize performance but also ensure fitness becomes accessible to everyone, regardless of location or routine.
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March | 2021
The Foundation of SLYBEEN
In March 2021, the concept of SLYBEEN was born with a mission to make fitness simple, accessible, and effective for everyone. Ethan Collins, a fitness enthusiast and trainer, envisioned a brand that seamlessly integrates modern technology with practical workout solutions, making fitness achievable anywhere.
June | 2021
Building Trust and Momentum
In June 2021, SLYBEEN® secured its first funding cycle, a concrete testament to the trust investors placed in the vision of the innovative SLYBEEN® brand. This milestone enabled the development of the SLYBEEN® Roller, our flagship product designed to deliver real results with simplicity and efficiency.
December | 2021
From Vision to Reality
In December 2021, the first prototype of the SLYBEEN® Roller was completed, combining cutting-edge design with rigorous testing. This marked a significant step in transforming our concept into a tangible product that would redefine home and outdoor workouts.
April | 2022
Entering the Market
April 2022 marked the official launch of SLYBEEN's online store, turning a bold idea into a consumer-ready product. With a sleek design and practical application, the SLYBEEN® Roller quickly became an essential tool for fitness enthusiasts worldwide.
January | 2024
Expanding Horizons
In January 2024, driven by growing demand and exceptional customer feedback, SLYBEEN® expanded its product line globally. This marked the beginning of a new era, bringing innovative fitness solutions to an even wider audience.